Nowa Nowa is the home of the Nowa Nowa Nudes Art Show held in November each year. Nowa Nowa has been a timber town relying on local mills for income, however this is no longer the case. There is currently only one mill operating. There are 2 caravan parks, 1 general store, 1 hotel/motel, art galleries.
The Nowa Nowa arm of Lake Tyers starts in Nowa Nowa and this is a picturesque part of the town with picnic grounds and good fishing spots. There are many walks signposted in the area with birds and other wildlife in abundance. One of these is the East Gippsland Rail Trail which lies on the route of the old Orbost railway line and passes through Nowa Nowa.